Business Development
Build a qualified pipeline for software development, AI, SaaS, and Odoo ERP services.
- Market research & prospecting
- Lead qualification & discovery calls
- HubSpot pipeline management
HELLO, I’M MUHAMMAD
MUZAMELIQBAL.
Digital Marketer &
Business Development Manager
I help software and ERP businesses reach the right people, build qualified pipelines, and turn conversations into opportunities.
LAHORE, PAKISTAN • B2B LEAD GENERATION & DIGITAL GROWTH
to the next opportunity.
B2B LEAD GENERATION✦DIGITAL MARKETING✦ODOO ERP✦BUSINESS DEVELOPMENT
01 / ABOUT ME
Connecting
businesses with
opportunity.
I’m Muhammad Muzamel Iqbal, a digital marketer and business development professional with a Computer and Information Sciences background.
I specialize in generating qualified B2B leads for software development services, Odoo ERP, and SaaS products. I connect with CTOs, Product Managers, Engineering Heads, and Founders through personalized LinkedIn and email outreach.
My work brings together prospecting, Meta Ads, marketing automation, and CRM follow-up. With experience at DEVOUN and INVOSOL, I understand both the technical services being offered and the business problems clients need to solve.
2 years in business developmentUS, European & GCC marketsEnglish · ProfessionalUrdu · Native
02 / WHAT I DO
Built for business growth.
From finding the right prospects to building campaigns that move them forward.
LinkedIn & Email Outreach
Reach CTOs, Product Managers, and Founders with messaging tailored to their tech stack and growth stage.
- LinkedIn Sales Navigator & Apollo.io
- Personalized multi-touch sequences
- CRM follow-up & lead nurturing
Meta Advertising
Facebook and Instagram campaigns built around lead quality, conversions, and ROI.
- Audience targeting & lookalikes
- Retargeting & A/B testing
- Lead forms & conversion tracking
Email Marketing & Automation
Turn first contact into a conversation with relevant campaigns and thoughtful follow-up.
- Mailchimp, Klaviyo & HubSpot
- Newsletters & conversion-focused copy
- Zapier workflows & cart recovery
Social Media Marketing
Plan and manage content that gives your business a consistent presence across social channels.
- Content calendars & community engagement
- LinkedIn, Facebook, Instagram & X
- Reels, stories & performance reporting
E-commerce & Analytics
Connect store marketing with the data needed to understand and improve campaign performance.
- Shopify & WooCommerce marketing
- Meta catalog ads & product listings
- GA4, Tag Manager & conversion tracking
03 / EXPERIENCE IN NUMBERS
Outreach with outcomes.
A look at the pipelines, conversations, and audiences I’ve helped build.
15–25%
Outreach reply rates
Personalized LinkedIn and email sequences based on company tech stack and product stage.
DEVOUN · MULTI-TOUCH OUTREACH8–12
Qualified leads per month
Software development and ERP leads, with discovery call coordination and technical team handoff.
DEVOUN · SOFTWARE & ERP5+
Monthly qualified Odoo leads
Targeted B2B prospecting for Odoo implementation, customization, integration, and migration services.
INVOSOL · ODOO LEAD GENERATION1,600+
LinkedIn followers
An audience built through thought-leadership content on ERP, Odoo, and business development.
LINKEDIN · CONTENT & COMMUNITY04 / MY TOOLKIT
The tools behind the work.
Prospecting, campaigns, automation, and reporting — connected across the customer journey.
- HubSpot
- Odoo ERP
- LinkedIn Sales Navigator
- Apollo.io
- Mailchimp
- Klaviyo
- Zapier
- Google Analytics (GA4)
- Google Tag Manager
- Meta Ads Manager
- Canva
- Photoshop
- WordPress
- Shopify
05 / MY JOURNEY
Experience & education.
Professional experience
MAY 2025 — PRESENT
Digital Marketing & Lead Generation Executive
INVOSOL · Software Company · Lahore, Pakistan
Generate B2B leads for Odoo ERP and custom software services through LinkedIn and email campaigns. Build funnels with landing pages and Meta lead campaigns, manage Facebook and Instagram Ads, and run email campaigns in Mailchimp, Klaviyo, and HubSpot.
Manage social content across Facebook, Instagram, LinkedIn, and X. Set up conversion tracking with GA4 and Google Tag Manager, and publish thought-leadership content about ERP and business development.
Odoo ERPMeta AdsEmail marketingGA4 & GTM
OCTOBER 2024 — PRESENT
Business Development Executive – Software Development Leads
DEVOUN · Software & AI Consultancy · Remote
Generate qualified leads for custom software, web and mobile development, AI integration, and Odoo ERP across US, European, and GCC markets. Research CTOs, Product Managers, and Founders using LinkedIn Sales Navigator, Apollo.io, and GitHub signals.
Run personalized multi-touch outreach, coordinate discovery calls, and manage the HubSpot pipeline from first contact to signed contract, with weekly reporting on conversion metrics.
B2B prospectingLinkedIn outreachHubSpotSoftware & AI
Education
2020 — 2024
B.Sc. Computer and Information Sciences
The Superior University · Lahore
A technical background that supports my understanding of software development cycles, ERP systems, and client needs.
06 / LET’S CONNECT
Your next opportunity
starts with a conversation.
Looking for support with business development, lead generation, or digital marketing? Let’s talk about your goals.
EMAIL ME ↗muzameliqbal5@gmail.comCALL ME ↗+92 308 0402004CONNECT ON LINKEDIN ↗Muhammad Muzamel Iqbal
Based in Lahore, Punjab, Pakistan